About Us

About Be You Studio

Be You Studio is a fashion label founded by Mehek Kapadia, built on one simple idea: Wear what feels like you, not what’s “supposed” to suit you.

The Backstory

Be You Studio isn’t a brand new idea, it’s a comeback (with a glow-up).

Two years ago, my mom, Muskan Kapadia, launched a pop-up called b.you. It nearly sold out. But she was already running her first label, Muskkaan Kapadia, an Indian ethnic wear brand and chose to give that her full focus instead of splitting herself across two brands. So b.you went on pause.

I always thought this brand had some real potential. So I picked it back up, gave it a new name and a fresh identity, "Be You Studio" and made it mine to run and grow.

The Family Connection

Fashion runs in the family. My mom continues to run Muskkaan Kapadia, her Indian ethnic wear label, while I run Be You Studio and we help each other grow both the brands. Two brands, two different vibes, same DNA, we just believe in doing things our own way.

Follow along as we grow, mess up, fix it, and keep going.